Neighborhood Experiences
Activities & Attractions
Located steps from Broadway, Aura Hotel Times Square puts you at the center of Midtown Manhattan’s best attractions, shopping, and nightlife.
Shopping
Best Shopping near New York!
Business & Tech
New York City is home to at least 53 Fortune 500 companies as of 2025, collectively generating massive revenues and employing over a million people
Universities
Learn more about a few important public and private institutions of higher education in New York City,
Sports Attractions
New York City is not only famous for its iconic landmarks but also for its vibrant sports scene. Here are some sports landmark attractions near the 10036 area:
Landmarks
Step outside the Aura Times Square and find all the scenic landmarks, as well as historic places that continue to inspire awestruck sightseers.
Landmarks
Times Square
1 Times Sq New York, NY 10036
Experience the energy of Times Square, just steps from the hotel. Bright lights, bustling crowds, shops, and street performances create an iconic New York City atmosphere, perfect for visitors wanting a true Midtown Manhattan experience.
Universities
Bryant Park
1065 Avenue of the Americas Suite 2400 New York, NY 10018
Relax or people-watch in Bryant Park, a green oasis in Midtown Manhattan. Seasonal events, open-air movies, and a charming winter village make it perfect for both leisure and a peaceful break between sightseeing adventures.
Landmarks
New York Public Library
476 5th Ave, New York, NY 10018
Visit the iconic New York Public Library on 42nd Street, a stunning architectural landmark and cultural hub. Explore its historic reading rooms, rotating exhibitions, and special collections, all within easy walking distance from our boutique hotel.
Landmarks
Broadway
729 7th Avenue, 6th Floor New York, NY 10019
Step into the world-famous theaters of Broadway, just a three minute walk from Aura Hotel Times Square. Catch a dazzling musical or play, and experience New York City’s legendary performing arts scene right in the heart of Midtown Manhattan.
Business & Tech
JP Morgan Chase
245 Park Ave, New York, NY 10028
Since October 21, 2025, it has served as the global headquarters of JPMorgan Chase, the largest banking institution in the United States. It is the sixth-tallest building in New York and the 35th-tallest building in the world.
Shopping
Westfield World Trade Center
185 Greenwich St New York, NY 10007 United States
Westfield World Trade Center is an expansive shopping center that boasts a wide variety of stores, including UGG, Under Armour, Victoria's Secret, Apple Store, Banana Republic, and Cole Haan.
Universities
Columbia University
West 116 St and Broadway New York, New York, 10027 United States
Find this Ivy League university on the Upper West Side.
Sports Attractions
Yankee Stadium
1 E 161 St, The Bronx, NY 10451.
Watching a New York Yankees game at Yankee Stadium is an unforgettable experience. Located in the Bronx, Yankee Stadium is a cathedral of baseball.